Pala Interactive targets New Jersey customer acquisitions with Betgenius deal
LONDON, UK – 22 August, 2018 – Pala Interactive, one of the leading online casino brands in the regulated New Jersey iGaming market, has selected Betgenius to boost its customer acquisition strategy.
The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying.
Betgenius, voted Acquisition and Retention Partner of the Year at the 2018 EGR Awards, runs a specialist digital marketing agency that helps over 150 regulated sportsbook, lottery and casino operators economically acquire, engage and retain customers.
Jim Ryan, Chief Executive Officer at Pala Interactive, said: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market. We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”
Josh Linforth, Business Development Director – Digital Marketing at Betgenius, said: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”
About Pala Interactive LLC
Found in 2013, Pala Interactive anticipated the growth of online gaming opportunities in the United States and now provides an Online Gaming Platform for real money and social gaming.
Today we offer our Online Gaming Platform, consisting of proprietary technology and services, including player account management platform, online casino products, and relevant content and technology integrations.
Pala Interactive Media Contact
Jim Ryan, CEO
+1 416 518 1771