Pala Interactive CEO Jim Ryan talks to PlayNJ.com about Pala’s rise as a major online operator in the state of New Jersey and the journey to get there.
It was only three years ago when PalaCasino launched into New Jersey’s regulated online gaming space. At the time, an online casino majority-owned by California’s Pala Band of Mission Indians entering a market on the other side of the country did raise some eyebrows.
Pala was playing catch up in a crowded arena. Additionally, the team behind the online casino, Pala Interactive, didn’t have a player database to harvest. Nor did it have a land-based property and established brand presence in the Garden State. They were very much behind the eight-ball from the outset.
Nevertheless, the company more than held its own ever since. The leadership of Jim Ryan, gambling industry veteran and former co-CEO of online giant bwin.party, is certainly responsible for part of the company’s success.
Pala is the only operator to offer customers three gambling verticals: casino, poker and bingo. This speaks volumes about the company’s growth in New Jersey as well as its ambitions elsewhere.
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