Leap & Pala To Launch First U.S. Free-To-Play Virtual Sports Offering

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Virtual sports specialist Leap Gaming is to launch a social variant of its core product in the US for Pala Interactive, the iGaming arm of the Pala Band of Mission Indians.

Leaps claims the deal marks the first time a free-to-play virtual sports product will go live in the US market.

While it is active in the regulated New Jersey market through a partnership with the Borgata Hotel Casino & Spa, Pala has also branched out into social, offering a white label free-to-play product.

Last year it appointed Brett Calapp, founder of social gaming platform provider RocketFrog, as its chief social officer.

“I’m very excited about this new collaboration with Leap Gaming which will allow us to be one of the first platforms to launch virtual sports as a social gaming product in North America,” Calapp said of the new partnership.

“Leap’s virtual sports products are truly state of the art and provide a visually stunning player experience across all platforms. We look forward to start offering this premium content to our customers.”

The deal is one of the highest-profile to be signed by Leap and one of the first since iGaming-focused technology investment vehicle FastForward acquired a 41.15 per cent in the supplier.

“We are thrilled to partner up with Pala Interactive and provide our virtual sports through their growing footprint across North America,” Leap Gaming CEO Yariv Lissauer said.

“We believe the time is now right to introduce virtual sports also as a social gaming product and we therefore believe our suite will complement Pala Interactive’s gaming portfolio extremely well,” he explained. “We look forward to a long lasting and prosperous partnership.”